How samsung became a design powerhouse youngjin yoo design and to reflect on what would ensure a strong future for design thinking at samsung a design review meeting of harvard business . Find new ideas and classic advice on strategy innovation and leadership for global leaders from the worlds best business and management experts. Twenty years ago few people would have predicted that samsung could transform itself from a low cost original equipment manufacturer to a world leader in rd marketing and design with a brand more valuable than pepsi nike or american express fewer still would have predicted the success of the path it has taken for two decades now samsung has been grafting western business practices . Harvard business review free download as word doc doc pdf file pdf text file txt or read online for free scribd is the worlds largest social reading and publishing site search search. When is it possible to create a dual advantage of being both low cost and differentiated in this case students assess whether samsung electronics has been able to achieve such a dual advantage and if so how this was possible moreover samsung electronics long held competitive advantage is under renewed attack students also can assess how samsung should respond to large scale chinese
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